Four sporting icons are set to feature in a new brand campaign from Eurosport to unlock the power of sport through authentic storytelling of their sporting journeys.
Centering on double Olympic gold medallist Tina Maze, former tennis world No. 2 Alex Corretja, seven-time world snooker champion Ronnie O’Sullivan and cycling trailblazer Iris Slappendel, the four 45-second spots highlight why sport has been important to them during their illustrious careers – a message they continue to share through their passion for sport with audiences watching on Eurosport today.
From potting their first ball, hitting their first forehand, putting on their first pair of skis, or taking to the road on their bike for the first time – teaming up with Eurosport in their role as experts is the natural continuation of their sporting adventures that has taken each all over the world.
The new campaign will go live across a suite of Warner Bros. Discovery’s platforms including Eurosport’s digital, linear and social platforms and CNN International, in addition to a new partnership with France 24.
Double Olympic gold medallist Tina Maze is one of four sporting icons to appear in Eurosport’s brand new campaign
Image credit: Eurosport
The series kicks off with an episode starring Slovenian alpine skiing legend Tina Maze to coincide with the end of the winter sports season.
Going live ahead of the World Snooker Championships in April, the second part of the campaign will see Ronnie O’Sullivan elaborate on how he overcome significant hurdles in his life to reach the pinnacle of his sport.
From mid-May and ahead of Roland-Garros, a tournament which saw Alex Corretja reach the final twice, the Spanish personality and Eurosport tennis expert will explain why sport continues to bring him good vibes.
The fourth and final part in the series, which goes live in June ahead of the Tour de France, will see former Dutch cyclist Iris Slappendel reveal her inner thoughts about the gender bias she encountered – and how she overcame them – throughout her illustrious 12-year career in the sport.
David Bernard-Bret, Vice President, WBD Sports EMEA Marketing, said: “As part of our mission to unlock the power of sport through passionate storytelling, our new campaign will create engaging content that shines a light on the journeys of our ambassadors and their shared passion for sport.
“Sport has a unique power to unite fans and inspire communities by displaying the very best of human endeavour and athletic potential. We have hand-picked four sporting icons who are celebrated as having unwavering passion for their respective sports, relentless experts who unlocked the power of sport throughout their lives and now spread that message to millions of fans watching each day on Eurosport.”
Former tennis world number two Alex Corretja will also be one of the icons featured
Image credit: Eurosport
Each of the four films have been produced in-house by Warner Bros. Discovery, supported by an independent production company. Each episode will be subtitled in different languages.
Last year, Warner Bros. Discovery launched The Power of Sport – a weekly, purpose-led programme that aired on its linear and digital platforms throughout the summer featuring interviews with some of the biggest personalities from across the globe and looking back at the best of the recent sports action while also harnessing Warner Bros. Discovery Sports’ rich archive of world-class content to look back at some of the iconic sporting moments from yesteryear.
Read the full article here
